Performance Marketing

CHAITANYA
JADHAV.

Digital Marketing Manager

Performance Marketing and Account Manager with experience managing $50K+ multi-region advertising budgets across APAC, AMEA and ANZ. Skilled in Google Ads, Meta and LinkedIn Ads, delivering 2,300+ qualified leads, 65M+ impressions and measurable B2B pipeline for global brands.

$50K+
Ad Budget
2,348+
Leads
65M+
Impressions
Chaitanya Jadhav
What I Do

FULL-STACK PERFORMANCE
MARKETING

From strategy to execution, optimization to reporting. I run end-to-end growth systems across paid media, SEO, and account management for global B2B and B2C brands.

Performance Marketing

Full-funnel campaign execution across Google Ads, Meta Ads Manager, and LinkedIn Ads. I manage multi-region budgets, build targeting strategies, and optimize for qualified leads and pipeline.

Google AdsMeta AdsLinkedIn AdsGDNYouTube
B2B Lead Generation

Specialized in B2B lead gen across APAC, AMEA, and ANZ markets. I design account-based targeting strategies using LinkedIn Sales Navigator and multi-channel funnels that move prospects from awareness to qualified pipeline.

ABMSales NavigatorMQL/SQLLead Nurturing
SEO & Organic Growth

Scaled investment platforms from near-zero to 72,000+ annual users through technical SEO, content architecture, and keyword strategy. I build sustainable organic growth engines alongside paid media systems.

Technical SEOContent StrategyGSCSEMrush
Campaign Analytics

Data-driven optimization using GA4, Looker Studio, and Google Search Console. I build performance dashboards, identify trend signals early, and translate data into strategic recommendations for client stakeholders.

GA4Looker StudioSearch ConsoleCRO
Account Management

Cross-functional execution across copy, design, development, and client teams. I run weekly stakeholder reviews with global clients, manage multi-region campaign calendars, and ensure performance accountability at every stage.

Client CommunicationCross-functionalAirtableNotion
Video and Content Production

I manage end-to-end production for high-stakes corporate films including IPO listing events and global leadership showcases. I take the brief directly from the client and board-level stakeholders, define the narrative and structure, then brief the video editing team to execute. I oversee delivery under tight timelines without editing the videos myself.

Executive FilmsDaVinci ResolveStorytellingCorporate Video
Selected Work

CASE STUDIES

Performance marketing work across global markets. Full strategy, execution, and results documented below.

01 / 04

Packaging Label Manufacturer - B2B Lead Generation, AMEA

1,348
Qualified Leads
4.48%
Peak CTR
$92K
Pipeline
3.48M+
Impressions Across Campaigns
93K+
Total Clicks
2.46%
Peak Conversion Rate
$92K
B2B Pipeline Contributed
Meta Ads — Lead Gen Campaigns
Meta Ads — Lead Gen Campaigns
Google Ads — Campaign Overview
Google Ads — Campaign Overview
Google Ads — Performance Summary 1
Google Ads — Performance Summary 1
Google Ads — Performance Summary 2
Google Ads — Performance Summary 2
Strategy & Results
  • Executed full-funnel, multi-channel performance strategy across Google Ads, Meta, and LinkedIn with Sales Navigator for ABM.
  • TOFU: Awareness via video and display. MOFU: Engagement through product-led creatives. BOFU: Lead generation via optimized landing pages.
  • Geo-targeting across key industrial clusters with industry-based segmentation (FMCG, Pharma, Agro) and role-based targeting across AMEA.
  • Identified Meta as the primary lead driver and optimized the channel mix accordingly.
  • Delivered 1,348 qualified B2B leads with 4.48% peak CTR and 2.46% CVR, contributing $92K in pipeline.
  • Led weekly client reviews and coordinated copy, design and development teams.
02 / 04

Car Wrapping Films Manufacturer - Dual-Funnel B2B & B2C Growth, APAC

62.4M+
Impressions
1,000+
Combined Leads
19.8%
Peak CTR
590
Leads - India
250+
Leads - ANZ
195
Leads - ASEAN
₹0.003
Lowest CPC Achieved
Meta — Lead Gen Campaigns
Meta — Lead Gen Campaigns
Meta — Engagement Campaigns
Meta — Engagement Campaigns
Google Ads — Campaign Detail
Google Ads — Campaign Detail
Google Ads — Account Overview
Google Ads — Account Overview
Opportunity & Challenge

The brand aimed to scale product adoption and retail demand across South Asia, ASEAN, and ANZ through performance marketing. Dual objective: B2B drive product trials by targeting installers and partners, B2C generate customer leads for newly launched certified retail stores.

Strategy & Results
  • Executed a dual-funnel, multi-channel strategy across B2B (Awareness to Sample Request) and B2C (Awareness to Store Visit).
  • Meta Ads Manager as primary driver, Google Ads for intent capture via Search, Display, and YouTube.
  • B2B targeting: Installers, applicators, and partners. B2C: End customers within hyperlocal radiuses across 198+ micro-locations.
  • Delivered 62.4M+ total ad impressions across regions with CPC as low as ₹0.003.
  • Achieved high CTR campaigns (up to 19.8%) across key product categories.
03 / 04

Installer Workshop Registrations - ANZ

40+
Workshops Filled
$25K
Direct Revenue
250+
ANZ Leads
$500–650
Revenue Per Participant
8+ Months
Campaign Duration
40+
Paid Workshops
Multi-City
Coverage Across ANZ
Meta Ads — ANZ Workshop Campaigns
Meta Ads — ANZ Workshop Campaigns
Opportunity & Challenge

40+ installer training workshops across Australia and New Zealand for product launches. Objective: drive paid registrations from installers, freelancers, and shop owners at $500–$650 per participant.

Strategy & Results
  • Full-funnel event-driven strategy from Awareness to Paid Registration via Meta and Google.
  • Hyperlocal targeting across key ANZ cities targeting installers and wrap studios.
  • Positioned workshops as a skill upgrade and certification with strong urgency CTAs.
  • Supported 40+ workshops delivering $25K–$30K in direct revenue.
04 / 04

Africa Investment Platform - Content, SEO & Technical Growth

72K+
Annual Users
1,100%+
Newsletter Growth
2,700+
Business Leads
1.7M+
Organic Impressions
6,200+
Total Conversions
24 → 9.7
Search Rank Improvement
300–400%
Session Growth Post-Launch
Google Analytics — Traffic & Users
Google Analytics — Traffic & Users
Search Console — Organic Growth
Search Console — Organic Growth
Opportunity & Challenge

Built and scaled a full-funnel content and SEO engine for an investment platform targeting Africa. Needed to position as top-of-funnel authority while generating business leads and growing subscriber base.

Strategy & Results
  • Produced 22+ blogs, 8 videos, 6 infographics, and newsletters achieving first-page visibility.
  • 300–400% growth across key metrics: 72,000+ users and 94,000+ sessions annually.
  • Improved organic search from position 24 to 9.7, delivering 1.7M+ organic impressions.
  • Led website transformation with SEO-driven architecture across 130+ pages.
Career

WORK EXPERIENCE

Performance Marketing and Account Manager with experience managing $50K+ multi-region advertising budgets across APAC, AMEA and ANZ for global brands.

Positions
The Alpha Agency
Digital Marketing Manager
Oct 2025 – Present
The Alpha Agency
Client Servicing Associate
Apr 2025 – Oct 2025
Naturally Good
Marketing Intern
Jan 2025 – Apr 2025
The Alpha Agency
Digital Marketing Manager
October 2025 – Present · On-site · Gurugram
$50K+
Ad Budget Managed
2,100+
Leads: India, ANZ, ASEAN, AMEA
$92K
B2B Pipeline
  • Managed $50K+ ad budgets across APAC and AMEA.
  • Generated 2,100+ qualified leads across India, ANZ, ASEAN and AMEA through Google, Meta and LinkedIn campaigns, contributing $92K pipeline.
  • Executed hyperlocal campaigns across 198+ micro-locations achieving 19.8% CTR and CPC as low as $0.003.
  • Built full-funnel campaigns and generated $25K workshop revenue across 40+ ANZ events.
  • Led weekly client reviews and coordinated copy, design and development teams.
The Alpha Agency
Client Servicing Associate
April 2025 – October 2025 · On-site · Gurugram
72K+
Annual Users Scaled
1,100%+
Newsletter Growth YoY
1.7M+
Organic Impressions
  • Scaled Africa Investment Platform website to 72K+ users, 2,700+ business leads and improved rankings from 24 to 9.7 via SEO.
  • Increased website sessions 300% and newsletter subscribers 1,100% YoY.
  • Managed production of 22+ blogs, 8 videos and 6 infographics generating 2M+ impressions.
Naturally Good
Marketing Intern
January 2025 – April 2025 · On-site
₹60K
Revenue Generated
Multi-Channel
LinkedIn + YouTube
Weekly
Competitor Analysis
  • Generated ₹60,000 in revenue through WhatsApp marketing and outbound sales.
  • Managed LinkedIn, YouTube content, competitor research and hiring support.
Tools & Stack

TECHNOLOGY I WORK WITH

Paid Media & Ads
Google Ads
Meta Ads Manager
LinkedIn Ads
YouTube Ads
LinkedIn Sales Navigator
Meta Business Suite
Analytics & SEO
Google Analytics 4
Google Search Console
Looker Studio
SEMrush
Google Trends
Microsoft Excel
Google Slides
Content & Design
Airtable
Figma
Canva
DaVinci Resolve
AI & Productivity
ChatGPT
Claude
Cursor
Notion
Slack
Strategy & Operations
Full-Funnel Strategy
Hyperlocal Targeting
Account-Based Marketing
CRO & Landing Pages
Account Management
Certifications
Google Analytics Certified
Google Ads Display Certified
Featured Projects

KEY PROJECTS

01 / 02

Leela Hotels – IPO Listing Event Film

June 2025

Led production of a 4–5 minute executive film for the NSE IPO listing within a 3-day timeline. Worked with board-level stakeholders and managed strategy, copy and video teams.

Executive FilmNSE IPOCorporate Video
02 / 02

Chrysalis PRI – Pernod Ricard India Annual Wrap-Up Video

July 2025

Led production of a corporate showcase video for global leadership. Translated business performance into executive visual storytelling for Pernod Ricard India.

Corporate ShowcaseGlobal LeadershipStorytelling
Education

ACADEMIC BACKGROUND

B.E. Electronics & Telecommunication Engineering
Modern Education Society's Wadia College of Engineering
2021 – 2024CGPA: 8.17
Pune, Maharashtra
Diploma in Electronics & Telecommunication Engineering
Government Polytechnic, Pune
2018 – 202185.6%
Pune, Maharashtra
Get In Touch

LET'S BUILD
SOMETHING REAL

Performance marketing, account management, or something in between. Let's talk.

Email
chaitanyajadhav911@gmail.com
Phone
+91 8623946699
Location
Gurugram, India