CASE STUDIES
Performance marketing work across global markets. Full strategy, execution, and results documented below.
Packaging Label Manufacturer - B2B Lead Generation, AMEA
Avery Dennison needed to scale B2B lead generation across South Asia, ASEAN, and Sub-Saharan Africa — targeting FMCG, Pharma, Agro, and Apparel decision-makers in markets with varying digital maturity. The goal: build a consistent, high-intent pipeline while strengthening brand presence across emerging markets.
- Full-funnel multi-channel strategy: TOFU via video & display · MOFU via product-led creatives · BOFU via optimized landing pages and lead forms.
- Google Ads for high-intent demand capture (Search, GDN, YouTube); Meta for scalable reach; LinkedIn + Sales Navigator for ABM precision targeting of decision-makers.
- Geo-targeting across key industrial clusters; industry-based segmentation (FMCG, Pharma, Agro); role-based targeting of manufacturers and partners.
- Identified Meta as the primary lead driver and optimized channel mix accordingly. Implemented hyperlocal targeting for industrial hubs.
- Generated 1,348 qualified B2B leads across AMEA with a peak CTR of 4.48% and peak conversion rate of 2.46%.
- Drove 3.48M+ impressions and 93K+ clicks across campaigns.
- Contributed ~$92K in pipeline opportunities (MQLs, SQLs, and opportunity creation).
- Managed ~$280K+ in ad spend across South Asia and Sub-Saharan Africa. Built a scalable multi-region B2B lead generation engine.
Car Wrapping Films Manufacturer - Dual-Funnel B2B & B2C Growth, APAC
Avery Dennison Graphics Solutions aimed to scale product adoption and retail demand across South Asia, ASEAN, and ANZ — simultaneously. Dual objective: B2B targeting of installers and partners for product trials; B2C generating store-visit leads for newly launched certified retail outlets across 198+ hyperlocal micro-locations.
- B2B funnel: Awareness → Product Education → Sample Request. B2C funnel: Awareness → Consideration → Store Visit/Enquiry.
- Meta Ads Manager as the primary lead generation driver; Google Ads for intent capture via Search, Display, and YouTube.
- B2B: product benefits and application ease. B2C: aesthetics, use cases, store credibility. Mix of video (awareness) and static creatives (conversion).
- Continuously optimized audience targeting, creative performance, and budget allocation across regions and funnels.
- Delivered 62.4M+ total ad impressions across South Asia, ASEAN, and ANZ.
- Generated 1,000+ combined leads: India (590) · ANZ (250+) · ASEAN (195).
- Achieved peak CTR of 19.8% and CPC as low as ₹0.003 across hyperlocal campaigns.
- Successfully supported product launches (B2B) and store expansion (B2C) across 3 regions simultaneously.
Installer Workshop Registrations - ANZ
Avery Dennison planned 40+ paid installer workshops across Australia and New Zealand to support multiple product launches in 2025–26. The challenge: consistently drive paid registrations ($500–$650/participant) from a niche B2B audience — installers, wrap studios, and shop owners — across multiple cities and a sustained 8+ month campaign window.
- Full-funnel, event-driven strategy: Awareness → Consideration → Paid Registration via Meta (primary) and Google (intent capture).
- Hyperlocal targeting across key ANZ cities; segmented by experience level (beginner → intermediate).
- Positioned workshops as career upgrades and certification pathways. Messaging: hands-on learning, business growth, and urgency CTAs (Limited seats / Book now).
- Structured campaigns around event timelines (pre-launch → last-mile push); continuously tested creative angles: promotions, testimonials, educational hooks.
- Supported 40+ paid installer workshops across Australia and New Zealand with consistent participant inflow.
- Drove $30–40K in direct revenue through paid workshop participation.
- Sustained campaign performance over 8+ months across multiple cities and timelines.
- Built a repeatable, scalable system for event-based demand generation — applicable across future product launches.
Africa Investment Platform - Content, SEO & Technical Growth
An Africa-focused investment platform needed to build authority from near-zero organic presence. The goal: grow to a top-of-funnel SEO engine generating high-intent organic traffic, business leads, and newsletter subscribers — while positioning the platform as the definitive resource for African investment intelligence.
- Planned and executed a monthly content calendar: 22+ SEO-optimized blogs, 8 knowledge videos, 6 infographics, and newsletters — all aligned with investor intent and search demand.
- Led website transformation: structured content categorization across 130+ pages, SEO-driven internal linking, and new modules (events, subscriptions, FAQs, multilingual support).
- Managed technical SEO (site performance, indexing, asset optimization) improving PageSpeed from ~30–40 to ~50–60. Enabled mobile-first experience for 56%+ of users.
- Built content architecture aligned with AI discovery (Google, ChatGPT, Perplexity) to future-proof organic visibility.
- Scaled platform to 72,000+ annual users and 94,000+ sessions — a 300–400% growth across key metrics.
- Improved organic search ranking from position 24 → 9.7, driving 1.7M+ organic impressions.
- Generated 2,700+ business leads and 6,200+ total conversions (downloads + subscriptions).
- Grew newsletter subscribers by 1,100%+ YoY. Achieved consistent first-page visibility across high-intent keywords.